Mariya Nurislamova is most effective called the co-founder and CEO of Scentbird, the popular membership services billed because the “Netflix of perfume.” Over time she has also released Deck of Scarlet, a direct-to-buyer splendor brand name, and Drift, a scent-targeted car accessory line.
Nonetheless, by night she transforms right into a spiritual teacher, intuitive, channel, artist, and writer—roles reflected in her prolific YouTube channel “This really is Mariya,” that has amassed in excess of 102,000 subscribers and attributes much more than 1,200 films. Her spiritual messages blend guided meditations, Electricity channeling, and cosmic philosophy, attracting an important and engaged viewers.
Electronic Existence & Articles
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Focused on chakras, Vitality portals, healing, and quantum manifestation.
Intuitive Q&A films: Open up, individual interactions wherever she addresses viewers’ deepest questions.
Brief-type clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers throughout platforms.
Her cross-platform arrive at will make her a notable voice in the modern spirituality arena.
Entrepreneurial Journey
Though her spiritual id thrives on the web, her founder persona is rooted in tangible company achievements:
Scentbird (2014–existing): A subscription product supplying more than 800 fragrance selections to ~700,000 subscribers during the U.S. and Canada, backed by YC and raising above $twenty five million in enterprise funding.
Deck of Scarlet: A elegance subscription palette released in 2018–19, collaborating with leading influencers to provide curated makeup kits under $thirty every two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance answers to vehicles.
Her entrepreneurial rise has actually been broadly coated by organization stores like Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early passion for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya expert what she describes being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Soon following, she introduced her spirituality-concentrated written content throughout YouTube, Instagram, and TikTok.
Considering that then, her content has delved into:
Living in “the Matrix”, a simulated reality framework.
Therapeutic by means of Electricity, like statements like self-therapeutic most cancers or AIDS and processing miscarriage as a karmic option.
Interstellar beings and ancestral karmic trauma—including associations of black hair or crooked tooth with deeper spiritual this means.
These large-assertion beliefs sooner or later collided together with her public profile.
Controversies & Community Backlash
By mid-2024, Mariya’s spiritual material started to conflict with her company picture. The Company of Fashion described on subscribers, influencers, and in some cases internal mirrored makes elevating alarms after identifying statements about Hitler being a Trainer of “3D planet warfare,” denials of condition, and crystal divination—all below Mariya’s authentic title.
Noteworthy critics:
YouTuber Keya’s Earth and Zachary Michael stated they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have brazenly referred to as out her pseudoscientific promises and questioned the quality of Scentbird’s provider.
Regardless of the backlash, Mariya insists she retains her identities distinct and stands by her spiritual mission, unbowed by stress to get rid of written content .
Strengths & Strategic Merits
1. Authentic Dual Persona
Mariya’s combination of tech entrepreneurship and spiritual instructing is unheard of amid her friends. It provides:
An reliable particular brand name that resonates with shoppers searching for deeper connections.
Diversified earnings streams throughout retreat activities ($one,111 to $125,000) and personal channeling sessions.
2. Scale & Impact
Small business progress: Scentbird reports 45–50% YoY expansion due to the fact 2022, profitability because 2019, with annual revenues surpassing $100 million.
Cultural visibility: Her spiritual channel garners numerous Many views for every online video, making viral cultural presence.
three. Faithful Neighborhood
Around one,200 films and consistent uploads have constructed a cult-like next of seekers open to her Power-centered and mystical offerings.
Emerging Threats & Identity Worries
Manufacturer Status Threat
Investors, workforce, and consumers might watch Mariya’s metaphysical promises as off-putting, potentially eroding model rely on.
Material Moderation & Legal responsibility
Daring promises in well being and spirituality may perhaps invite social-System warnings, regulatory scrutiny, or debates more than ethical responsibility in impact.
Stakeholder Confusion
Even with her assurances, traders keep on being largely unaware of her spiritual id. Any perceived misalignment could pressure stakeholder self-confidence.
Path Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya may well compartmentalize her spiritual and business enterprise worlds extra successfully—maintaining spiritual content material on separate platforms or less than a pseudonym.
Embracing Convergence
Alternatively, she could lean in the fusion—integrating wellness things into her makes (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her additional ethereal content with evidenced-primarily based steerage, she could develop her foundation when minimizing alienation.
Remaining Ideas
Mariya Nurislamova stands at a scarce intersection—in which undertaking‑grade entrepreneurship meets spiritual authority. She has crafted a scalable, successful small business empire, although capturing the imaginations of digital-age spiritual seekers.
Nevertheless this incredibly duality is her finest asset and largest obstacle. The mystic and the CEO co-exist in one person, creating friction. How Mariya navigates this frontier—possibly by distinguishing her voices or by harmonizing them—will define mariya nurislamova scentbird her long term legacy.
Will Scentbird continue to be a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness motion?
Can these paths co-exist, or will one eclipse one other?
This resonates as a cautionary tale inside our age of founder transparency: When beliefs are community, ambition and authenticity wander a fantastic line.
In brief, Mariya Nurislamova isn't any everyday CEO. She's a visionary entrepreneur, a channel for spiritual messages, plus a cultural determine navigating the messy overlap of enterprise and perception. Her following moves may possibly chart new territory—not just in fragrance, but in how business leaders form their identities during the digital spiritual age.